Jobs to be Done: Theory to Practice (English Edition)
Business & Investing,Anthony W. Ulwick
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de Anthony W. Ulwick
5 étoiles sur 5 (153 Commentaires client)
Jobs to be Done: Theory to Practice (English Edition) PDF Télécharger Ebook gratuit Livre France (PDF, EPUB, KINDLE) Lire En Ligne Jobs to be Done: Theory to Practice (English Edition) Livre par Anthony W. Ulwick Jobs to be Done: Theory to Practice (English Edition) Télécharger Gratuitement le Livre en Format PDF Télécharger Jobs to be Done: Theory to Practice (English Edition) Ebook Livre Gratuit - décharger - pdf, epub, Kindle mobi
Auteur : Anthony W. UlwickCollection : Business & Investing
ISBN-10 :
Le Titre Du Livre : Jobs to be Done: Theory to Practice (English Edition)
Moyenne des commentaires client : 5 étoiles sur 5 153 commentaires client
Nom de fichier : jobs-to-be-done-theory-to-practice-english-edition.pdf
La taille du fichier : 26.78 MB
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1990, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that “people have underlying needs or processes in their lives, that they are addressing in some way right now”—an insight that was to become Jobs-to-be-Done Theory.
For 25 years, Ulwick and his company, Strategyn, have helped over 400 companies, applying Jobs-to-be-Done Theory in practice with a success rate of 86%—a 5-fold improvement.
“Ulwick has taken the guesswork out of innovation,” says the ‘father of modern marketing,’ Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. “He has done this by introducing us to Jobs-to-be-Done theory, and converting it to practice using his rigorous innovation process known as Outcome-Driven Innovation.
I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science,” adds Kotler.
LEARN
- Why companies fail at innovation and how to avoid critical mistakes.
- How to employ the Jobs-to-be-Done Theory Needs Framework to categorize, define, capture, and prioritize customer needs.
- A Jobs-to-be-Done Growth Strategy Matrix to categorize, understand, and employ the 5 strategies that drive growth.
- Outcome-Based Segmentation: how does it create new opportunities?
- The details of the innovation process known as Outcome-Driven Innovation. It ties customer-defined metrics to the customer’s Job-to-be-Done, transforming every aspect of opportunity discovery, marketing and innovation.
- The Language of Job-to-be-Done – the syntax and lexicon of innovation.
Manufacturer : IDEA BITE PRESS
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Si vous avez un intérêt pour Jobs to be Done: Theory to Practice (English Edition), vous pouvez également lire un livre similaire tel que cc Competing Against Luck: The Story of Innovation and Customer Choice, What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers, Jobs to Be Done: A Roadmap for Customer-Centered Innovation, Market Segmentation: How to Do It and How to Profit from It, Talking to Humans: Success starts with understanding your customers (English Edition), Business Model You: A One-Page Method For Reinventing Your Career
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